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Amanda Davies and Andrew Davies to lead newly formed Pobl Group.

Amanda Davies and Andrew Davies to lead newly formed Pobl Group.


Andrew and Amanda Amanda Davies will become Chief Executive of Wales’ largest Social Landlord, Pobl Group from April after a decade as Seren Group Chief Executive. Pobl Group will manage more than 15,000 homes, employ around 2500 people and plans to invest over £100m in new homes in the next 3 years.

Pobl Group’s Board also confirmed the appointment of former Welsh Finance Minister and current Chair of Abertawe Bro Morgannwg University Health Board, Professor Andrew Davies as the new Group’s Chair. The two newly appointed leaders plan to work closely to ensure Pobl group will deliver on its ambitions from April.

Amanda Davies, Pobl Group’s Chief Executive said: “I’m excited to have been appointed to lead Pobl Group. Pobl will be focused on building more homes, creating new services and jobs in our communities. Andrew and I have a shared vision of a regional Group rooted in its localities, innovating and delivering even more for people...or pobl as we say in Wales. Pobl Group will build on the fantastic achievements of Seren and Gwalia.

Pobl Group is created following the merger, subject to FCA approval, of Seren Group and Grŵp Gwalia which has received consent from Welsh Government, whose regulatory team have been engaged throughout a board driven process which began in October 2014.

Chair of Group Board, Andrew Davies said: “I’m delighted to have been given the opportunity to lead the Pobl Board and work alongside Amanda from day one. I’m confident that Pobl Group, working with partners will play a significant, positive role in many people’s lives, in our communities and the wider Welsh economy.

The merger has been supported by Devonshires Solicitors and Altair Consultancy whose Director Judy Wayne commented “Altair have worked closely with Gwalia and Seren as lead advisor during the past year. The hard work and collaborative spirit of the merger team suggests a bright future for Pobl Group” Jonathan Jarvis, Partner at Devonshires added: “It’s been our pleasure to provide expertise and support to a team who have worked with real ambition, diligence and pace to successfully merge and create pobl group."

Current Chair of Grŵp Gwalia Cyf, Ray Singh CBE announced the retirement of Gwalia's Chief Executive of over 35 years on the 31st March. He said: "Michael became Chief Executive on the 1st January 1982. His ambition was to take a small Swansea association and turn it into an organisation that provided housing and care for people in Wales. In order to provide a comprehensive service Michael knew that the Association had to grow and concentrate on the needs of the people and the communities in south west Wales. Gwalia is one of Wales’ best associations. I know that Michael is proud to have led it and work with dedicated colleagues to produce some of the most needed, innovative housing and care schemes in Wales.

"Michael believes in a comprehensive, holistic housing and care service centred on the needs of people and their communities. In order to do even more for people in Wales, he is pleased that the merger with Seren will produce more homes and an expansion of our care business as part of the new pobl group.

"The new group will need the support of the excellent teams within Gwalia. The Gwalia name is synonymous with high quality housing, care and support – particularly in Swansea, Carmarthenshire, Neath Port Talbot and surrounding areas. It will continue to serve, and be present in, these communities as part of the newly-formed group, providing a fitting legacy to Michael’s term and achievements as Chief Executive.

"This is an exciting opportunity and on behalf of us all I wish Michael a happy, healthy and long retirement."